You may be hearing the term SEO always. So.. Are you interested to polish your knowledge in this topic? If you are new to this concept, here is your golden guide to understand and explore the different aspects of SEO.
SEO or Search Engine Optimization is a different subject with a pinch of complexity if you are approaching it with some pre-imagined ideas. Even if it is hard to digest the entire concept of SEO, you can easily understand the basic elements within few minutes.
What is SEO?
By improving the external and internal aspects of a website, SEO helps to increase the visibility of a website through search engines. But it is quite hard to determine which SEO technique works well for a website. Similarly, you cannot spot out one technique that may work for all the websites. This guide is designed to provide a basic SEO foundation that helps you in learning advanced SEO techniques. There are three different aspects of SEO including:
- General Research and Approach
Before you build a site, it is essential to carry out the keyword research for getting the proper optimization of search engines.
- On-Site SEO
The On-Site SEO is meant for making the website search engine friendly.
- Off-Site SEO
It includes the Off-Page techniques like link building into your page and site so that you can easily analyze the proper working of each module and helps to improve the SEO efforts.
Understanding the Basics
The real goal of SEO is to improve the visibility of a website, the search engines find different websites based on the user queries. These are treated as keywords by the search engine algorithms and hence each document in the database is ranked according to the content and keywords.
- How to craft the content?
Now you got a clear picture about the role of keywords. You can find the right keyword using a keyword search tool. You can influence the ranking decisions of search engines by optimizing the content strategically. But it is not wise to write solely with search engines in mind, it may reduce the quality of the content. You have to focus on the following:
- Title – Interesting titles will attract more audience to the content.
- Keywords – Choose relevant keywords that will bring more people to the site.
- Quality – Fresh, unique and quality content is essential for the success of a website.
- Links – Quality static incoming links to the site from other websites will help in increasing the visibility of the site.
- Optimize the Code
Search engines also read the code of your website apart from the web content. Your code needs to be optimized to stimulate the search engines. The title tags, Meta tags, headings and sitemaps are very important factors to be considered when building a site.
Try to include the keywords in the title to maximize the results and unique title tag will attract more visitors. In the Meta tag descriptions, try to include the keyword using sentences. Make relevant headings for the content to get maximum attraction. Site maps help in directing search engines to different pages of your website.
Higher page rankings can be achieved with more number of quality static links from other websites to your site. It is the most valuable part of SEO and the links from websites that contain related content would increase the traffic. Try to avoid links from irrelevant and spam sites. You can increase the link count through directories, social media, forums and blogs.
Search Engine Optimization is essential to build up the page rank of your website. With better SEO techniques and high quality content, you can attract more visitors to your website.
Hope this guide helped you to understand about SEO in a broader spectrum.